Nike Women Spring ’07 Event Catalogue

Design and production

Nike needed a welcome catalogue/city guide for their Spring ’07 Women’s apparel Paris event, and asked Oy Communications to come up with a solution. The A5-sized booklet needed to be as clean, funky and fresh as the clothes on show and as the city in which the event was held. Using a simple ring-rivet binding the booklet was guaranteed to remain intact no matter which bag or pocket it was stuffed into (and out of) while the use of plenty of white space inside balanced with the gorgeous gear photos supplied captured the essence of Nike Women’s clothing line that spring. The booklet included a map of the city, including all the event venues and hotels and proved to be invaluable to those in attendance.